Not all teams are created equal and those virtual do not make exceptions.
As we progress into our journey, this time we focus on what does not make remote teams as effective as they should or even causes them to fail. This analysis is even more necessary now that the COVID emergency is over but many others are manifesting and may push a further step toward remote working.
Especially because new and emerging technologies have made this way of working easier and the potential cost savings are perfect for companies looking to reduce their budgets. Which is a sort of counterintuitive given we, as companies, are moving costs to the employees and no one is objecting.
Regrettably, the mere expansion of virtual work does not inherently produce favorable outcomes. A recent study across multiple industrial sectors revealed that only a fraction of teams operate with complete effectiveness, a particularly discouraging statistic that further complicates comprehension. The root of this issue is quite evident: numerous organisations have merely repurposed existing guidelines and operational practices intended for physical teams. Unfortunately, this approach is ineffective.
So what are the main reasons for the ineffectiveness of virtual teams?
Roles are unclear, so who does what?
In virtual teams, it is crucial that team members have and perceive well-defined roles. The absence of clear responsibilities can significantly impact virtual teams due to the absence of non-verbal cues that come with physical presence and the unwritten rules that apply when meeting in person.
Leadership counts, especially when ineffective
Effective leadership plays a pivotal role in the success of virtual teams. It is crucial to promptly identify and address any issues that arise to ensure optimal team performance.
Indications to watch out for include the team failing to meet performance targets and producing subpar results, strained relationships between team members and the leader, and the manager favouriting team members in their vicinity or those who share their viewpoints.
We do not come as one
When a varied group of individuals is tasked with collaborating to accomplish common objectives, it requires time to cultivate an environment of teamwork. Furthermore, due to the absence of in-person interaction in virtual teamwork, the endeavour of building trust and relationships can be particularly challenging.
Communication is key
Insufficient communication and limited participation can derail team performance. While in-person meetings require time and resources, virtual ones do not which can create abundance of information which is not always good. Furthermore, it is advisable for teams to setup a common virtual space to share information in an ordered way. Lastly, the development of a robust communication strategy, coupled with regular reviews, is essential to ensure that all team members are comfortable and engaged with the communication platform.
Long distance and lack of commitment
When working virtually, it can be challenging to assess the engagement levels of individual team members because they are in different locations. To address this common issue, it’s important for leaders and team members to actively watch for signs of disengagement.
