We are all part of the equation when it comes to calls and webinars. Right now, it seems like there’s a call or a webinar for everything, and unfortunately, they often share a common issue: they can be incredibly boring. It’s not just about the content; it’s more about how information is handled.
Personally, I prefer meeting in person—it’s far from “vintage” and is much more effective. However, if a call is necessary, we need to concentrate on maximizing participant engagement. This topic isn’t limited to virtual scenarios; it also has serious implications for in-person gatherings. The challenge is that face-to-face interactions allow for techniques that can be more inclusive than what we have available through calls and video conferences. The best learning experiences, whether in-person or virtual, are engaging and maintain an excellent pace. That’s where our focus should be.
So how can we achieve this?
Make It Relevant
Tailor the content to the participants. While the phrase “WIIFM” (What’s In It For Me) is often overused, it’s essential. What do people gain from it? Admittedly, it can be challenging to align the content perfectly with every participant, and sometimes it may even backfire. However, continually reinforcing key reflective points throughout the meeting, tied to what matters to participants, can keep enthusiasm alive. This effect is further enhanced by encouraging interactive discussions.
Keep It Concise and Break When Necessary
Speak too long, and you’ll lose your audience. If you don’t give them the chance to contribute, you risk losing their commitment. Just like in an in-person setting where many prefer interactions in smaller groups, the same principle applies in the virtual realm. Consider breaking into smaller teams. This approach can foster a greater sense of responsibility, empowering individuals to champion their own ideas.
Vary the Pace Frequently
Change your pace and intonation every 7-10 minutes. This is crucial, especially in a virtual setting.
Aim for Engagement, Not Monologue
Infuse as much energy and diverse approaches as possible. The energy in a virtual environment can differ significantly from that in-person, often requiring more than the typical “host” role. Be ready to welcome attendees, connect people, and build relationships quickly.
